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	<title>GaneshaFish.com &#187; parody</title>
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	<link>http://ganeshafish.com</link>
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		<title>Streisand 101</title>
		<link>http://ganeshafish.com/index.php/2010/01/05/streisand-101/</link>
		<comments>http://ganeshafish.com/index.php/2010/01/05/streisand-101/#comments</comments>
		<pubDate>Wed, 06 Jan 2010 03:49:17 +0000</pubDate>
		<dc:creator>jfischer1975</dc:creator>
				<category><![CDATA[academics]]></category>
		<category><![CDATA[law practice]]></category>
		<category><![CDATA[slapp]]></category>
		<category><![CDATA[trademark]]></category>
		<category><![CDATA[fair use]]></category>
		<category><![CDATA[l.a. law]]></category>
		<category><![CDATA[legally blond]]></category>
		<category><![CDATA[michael jordan]]></category>
		<category><![CDATA[north face]]></category>
		<category><![CDATA[parody]]></category>
		<category><![CDATA[south butt]]></category>
		<category><![CDATA[the streisand effect]]></category>

		<guid isPermaLink="false">http://ganeshafish.com/?p=901</guid>
		<description><![CDATA[<p>In an effort (I&#8217;m assuming) to be hip and relevant, my alma mater (and Randazza&#8216;s previous teaching gig) has begun adding courses to their curriculum that have little to do with the law or lawyering.&#160; One example is a course called &#8220;Popular Culture and the Law,&#8221; to which the registrar has assigned the following course [...]]]></description>
			<content:encoded><![CDATA[<p>In an effort (I&#8217;m assuming) to be hip and relevant, my alma mater (and <a href="http://randazza.wordpress.com/about-me/" target="_blank">Randazza</a>&#8216;s previous teaching gig) has begun adding courses to their curriculum that have little to do with the law or lawyering.&nbsp; One example is a course called <i>&#8220;Popular Culture and the Law,&#8221;</i> to which the registrar has assigned the following course description:</p>
<blockquote><p>This 2 hour seminar will examine social attitudes toward law, lawyers, and legal institutions through the viewing and examination of Hollywood films.&nbsp; Film depictions of law students, juries, and judges will also be considered.&nbsp; Each seminar session will focus in as much depth as possible on a particular film or films and a particular problem or aspect of law, law practice, ethics, or the image and status of the lawyer in American culture raised by the film(s).&nbsp; The majority of the films will be viewed outside the classroom and will be considered as texts providing contemporary depictions of the subject matter to be examined in class.&nbsp; In addition, readings will be assigned for each film and will form the basis for class discussion.&nbsp; The films will be reserved in the library.&nbsp; This will be a paper course which may be used to satisfy the Upper Level Writing Requirement.</p></blockquote>
<p><img src="http://ganeshafish.com/wordpress/wp-content/uploads/2010/01/legally_blonde-207x300.jpg" alt="legally_blonde" title="legally_blonde" width="130" class="alignleft wp-image-902" />My understanding is that this course is just another excuse for chicks in law school to watch <a href="http://www.imdb.com/title/tt0250494/" target="_blank">Legally Blonde</a> (2001) for the 4,821st time.&nbsp; What a great way to spend your tuition dollars at a professional school!</p>
<p>Normally, I&#8217;m not the one in this forum to bitch about the state of legal education.&nbsp; Marco &amp; Co. do it regularly enough that I don&#8217;t have to.&nbsp; (See <a href="http://randazza.wordpress.com/2009/04/17/the-worthlessness-of-american-legal-education/" target="_blank">here</a>, <a href="http://randazza.wordpress.com/2009/12/09/american-legal-education-scientifically-proven-to-be-worthless-law-professors-jam-heads-up-asses-in-response/" target="_blank">here</a>, and <a href="http://randazza.wordpress.com/2009/12/10/take-it-from-me-elites-just-dont-understand/" target="_blank">here</a>.)&nbsp; On the whole, my law school experience was a good one.&nbsp; I took as much advantage of our externship program as I could, and I went out of my way to take classes from adjunct professors who I knew actually practiced what they were preaching.&nbsp; What I object to is courses that have students watch reruns of &#8220;<a href="http://www.imdb.com/title/tt0090466/" target="_blank">L.A. Law</a>&#8221; (1986), or other fictional portrayals, as a means for teaching about the practice of law.&nbsp; Aren&#8217;t there other subjects that could be presented that have more merit?</p>
<p><span id="more-901"></span></p>
<p><img src="http://ganeshafish.com/wordpress/wp-content/uploads/2010/01/Fuck_barbara_is_that_your_face-270x300.jpg" alt="Fuck_barbara_is_that_your_face" title="Fuck_barbara_is_that_your_face" width="170" class="alignright wp-image-903" />One subject jumps quickly to my mind, and regular readers of this blog will recognize it immediately.&nbsp; I would call it <i>&#8220;Streisand 101,&#8221;</i> taking its name from actress and singer, Barbara Streisand, who effectively demonstrated that <a href="http://encyclopediadramatica.com/Streisand_Effect" target="_blank">simply filing a lawsuit can bring about the exact opposite result from what you hoped to achieve</a>.&nbsp; It would be a skills course, aimed at training young lawyers to talk their clients down from filing certain kinds of lawsuits &#8212; the kind that end up splashed all over blogs like this one, fueling negative publicity for the client.&nbsp; The intent would be to teach how to 1) determine the unintended consequences of a particular cause of action; and 2) effectively communicate those consequences to the client, giving them the opportunity to back away before doing any real damage.&nbsp; The primary pedagogical tools would be roll playing and reviewing news stories about past P.R. blunders.</p>
<p>Finding great teaching examples would be about as challenging as falling off of a log.&nbsp; Just this week, outdoor clothing maker, <a href="http://www.thenorthface.com/" target="_blank">The North Face</a> (TNF), is in the news again, moving forward with their lawsuit against <a href="http://www.thesouthbutt.com/" target="_blank">The South Butt</a> (TSB).&nbsp; (You can find my previous coverage of the case <a href="http://ganeshafish.com/index.php/2009/10/03/the-north-face-claims-that-consumers-dont-know-their-heads-from-their-asses/">here</a>.)&nbsp; Before TNF filed their lawsuit, TSB had a whopping $5,000 in gross sales &#8212; after months of being in business.&nbsp; Now, TSB&#8217;s selling that much every hour.&nbsp; Their attorney claims that, with 14 new employees, TSB has created more jobs in its home state than the Obama&#8217;s $800 billion stimulus plan.&nbsp; (<a href="http://www.contracostatimes.com/ci_14111148" target="_blank">Source</a>.)</p>
<p>The only downside that I see to so educating the next crop of attorneys is that a huge source of entertainment will be snuffed out.&nbsp; What will we read about for fun when Micheal Jordan&#8217;s attorney convinces him not to <a href="http://tacticalip.com/2009/12/31/michael-jordan-sues-grocery-stores-for-trademark-infringement-after-they-congratulate-him/" target="_blank">sue the people who congratulate him</a>?</p>
<hr />
<p><em>This article was originally published on <a href="http://randazza.wordpress.com/2010/01/05/streisand-101/" target="_blank">The Legal Satyricon</a></em></p>
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		<title>Mattel finally learns how to &#8220;chill&#8221;</title>
		<link>http://ganeshafish.com/index.php/2009/10/30/mattel-finally-learns-how-to-chill/</link>
		<comments>http://ganeshafish.com/index.php/2009/10/30/mattel-finally-learns-how-to-chill/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 11:05:37 +0000</pubDate>
		<dc:creator>jfischer1975</dc:creator>
				<category><![CDATA[advertising law]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[defamation]]></category>
		<category><![CDATA[entertainment law]]></category>
		<category><![CDATA[first amendment]]></category>
		<category><![CDATA[trademark]]></category>
		<category><![CDATA[aqua]]></category>
		<category><![CDATA[barbie]]></category>
		<category><![CDATA[fair use]]></category>
		<category><![CDATA[kozinki]]></category>
		<category><![CDATA[mattel]]></category>
		<category><![CDATA[parody]]></category>

		<guid isPermaLink="false">http://ganeshafish.com/?p=516</guid>
		<description><![CDATA[<p>One of the chores inherent in the practice of law is that one has to read a lot of really REALLY dry court opinions.&#160; It&#8217;s always nice when you find judges out there who recognize this, and make some effort to keep it interesting.&#160; One of my favorites from law school has always been Mattel, [...]]]></description>
			<content:encoded><![CDATA[<p>One of the chores inherent in the practice of law is that one has to read a lot of really REALLY dry court opinions.&nbsp; It&#8217;s always nice when you find judges out there who recognize this, and <a href="http://ganeshafish.com/index.php/2009/01/30/getting-under-30s-interested-in-the-first-amendment/">make some effort to keep it interesting</a>.&nbsp; One of my favorites from law school has always been <a href="http://caselaw.findlaw.com/data2/circs/9th/9856453P.pdf" target="_blank">Mattel, Inc. v. MCA Records, Inc., 296 F.3d 894 (9th Cir. 2002)</a>.&nbsp; Well, this week saw an interesting footnote added to that opinion.</p>
<h3>The Back Story</h3>
<p>Most will probably remember that there was an annoying pop song, which was recorded back in the 90&#8242;s, called &#8220;Barbie Girl.&#8221;&nbsp; The group <a href="http://www.aquaofficial.com/" target="_blank">Aqua</a>&#8216;s single claim to fame was a huge success, despite being about as appealing to listen to as nails on a chalkboard &#8212; don&#8217;t let the number of stars assigned to this <a href="http://youtube.com" target="_blank">YouTube</a> clip fool you.</p>
<div class="aligncenter" style="width: 435px;"><object width="425" height="350"><param name="movie" value="_dGcYH6Fwj8"></param><param name="wmode" value="transparent" ></param><embed src="http://www.youtube.com/v/_dGcYH6Fwj8" type="application/x-shockwave-flash" wmode="transparent" width="425" height="350"></embed></object></div>
<p><span id="more-516"></span></p>
<p>If anything, I have to admit that I find the song amusing, and unlike <a href="http://www.benedict.com/audio/Crew/Crew.aspx" target="_blank">2 Live Crew&#8217;s &#8220;Pretty Woman,&#8221;</a> I can believe that Aqua actually created the song to poke fun at the materialistic nature of <a href="http://barbie.everythinggirl.com" target="_blank">Mattel&#8217;s Barbie franchise</a>, instead of coming up with that justification after a lawsuit has been filed.&nbsp; True to form in those days, <a href="http://www.mattel.com" target="_blank">Mattel</a> was not amused with Aqua&#8217;s parody, and decided to do what it always did back then&#8230; file an infringement lawsuit.&nbsp; While the case was pending, a Mattel spokesperson went on record, criticizing the defendants for not respecting their intellectual property rights, which of course spurred a defamation counterclaim.</p>
<p>The trial court made short work of both sides&#8217; allegations, dismissing all with a summary judgment.&nbsp; The court determined that the Aqua song incorporated Mattel&#8217;s trademark as a means of identifying Mattel, not to unfairly compete with the toy company.&nbsp; That&#8217;s <a href="http://randazza.wordpress.com/category/fair-use/"  target="_blank">fair use</a>.</p>
<h3>Everyone appeals, hilarity ensues</h3>
<p>Hon. Judge Kozinski (who is probably better known for <a href="http://randazza.wordpress.com/2008/12/09/horrors-kozinski-has-a-sex-drive-and-a-sense-of-humor/"  target="_blank">more recent events</a>) sets the tone for his now-famous opinion in the first line:&nbsp; &#8220;If this were a sci-fi melodrama, it might be called Speech-Zilla meets Trademark Kong.&#8221;&nbsp; From there, he explores a brief history of the Barbie doll&#8217;s origins as an adult toy, modeled after a German hooker &#8212; something I&#8217;m sure that Mattel would rather not have reported on.&nbsp; Moving on to an expert legal analysis of the balance between the First Amendment and intellectual property rights, Kozinski concludes by boiling down the defamation claim as unsustainable:</p>
<blockquote><p>MCA filed a counterclaim for defamation based on the Mattel representative&#8217;s use of the words &#8220;bank robber,&#8221; &#8220;heist,&#8221; &#8220;crime&#8221; and &#8220;theft.&#8221;&nbsp; But all of these are variants of the invective most often hurled at accused infringers, namely &#8220;piracy.&#8221;&nbsp; No one hearing this accusation understands intellectual property owners to be saying that infringers are nautical cutthroats with eyepatches and peg legs who board galleons to plunder cargo.&nbsp; In context, all these terms are nonactionable &#8220;rhetorical hyperbole,&#8221; Gilbrook v. City of Westminster, 177 F.3d 839, 863 (9th Cir. 1999).&nbsp; The parties are advised to chill.</p></blockquote>
<p>Mattel slunk away, licking the wounds of its latest intellectual property litigation defeat.&nbsp; For the next several years, it appeared as if they had not learned their lesson (see, e.g., <a href="http://www.barbieslapp.com/" target="_blank">here</a>, <a href="http://tinyurl.com/22vd8u" target="_blank">here</a>, <a href="http://randazza.wordpress.com/2007/08/24/barbie-v-china-barbie-update/" target="_blank">here</a>, and <a href="http://randazza.wordpress.com/2008/08/30/wrong-barbie-mattel-lives-up-to-its-dolls-airhead-image/" target="_blank">here</a>).&nbsp; However, yesterday morning, the doll maker launched an ad campaign that demonstrates that they may have finally <del>hired a decent attorney who gives better advice</del> grown up.&nbsp; (<a href="http://mediadecoder.blogs.nytimes.com/2009/08/26/years-later-mattel-embraces-barbie-girl/" target="_blank">source</a>)</p>
<div class="wp-caption aligncenter" style="width: 435px; margin-bottom: 2em;"><object width="425" height="350"><param name="movie" value="_u-bWHFDf6M"></param><param name="wmode" value="transparent" ></param><embed src="http://www.youtube.com/v/_u-bWHFDf6M" type="application/x-shockwave-flash" wmode="transparent" width="425" height="350"></embed></object>
<p class="wp-caption-text" style="font-size: 95%;">New commercial with altered lyrics</p>
</div>
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