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	<title>GaneshaFish.com &#187; advertising law</title>
	<atom:link href="http://ganeshafish.com/index.php/category/advertising-law/feed/" rel="self" type="application/rss+xml" />
	<link>http://ganeshafish.com</link>
	<description>Tech, Law, Movies, Music, Internet Culture and Humor</description>
	<lastBuildDate>Mon, 26 Jul 2010 20:01:11 +0000</lastBuildDate>
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		<title>From the &#8220;Thank God Congress Has Nothing Better to Do&#8221; Desk: Four U.S. Senators Write Stern Letter to Facebook</title>
		<link>http://ganeshafish.com/index.php/2010/04/29/from-the-thank-god-congress-has-nothing-better-to-do-desk-four-u-s-senators-write-stern-letter-to-facebook/</link>
		<comments>http://ganeshafish.com/index.php/2010/04/29/from-the-thank-god-congress-has-nothing-better-to-do-desk-four-u-s-senators-write-stern-letter-to-facebook/#comments</comments>
		<pubDate>Thu, 29 Apr 2010 19:02:36 +0000</pubDate>
		<dc:creator>jfischer1975</dc:creator>
				<category><![CDATA[advertising law]]></category>
		<category><![CDATA[civil liberties]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[internet law]]></category>
		<category><![CDATA[al franken]]></category>
		<category><![CDATA[asshat]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[stuart smalley]]></category>
		<category><![CDATA[zuckerberg]]></category>

		<guid isPermaLink="false">http://ganeshafish.com/?p=1057</guid>
		<description><![CDATA[<p>Plenty of whiny types are up in arms over Facebook&#8217;s recent &#8220;personalization&#8221; improvements, which automatically link fan pages for companies, bands, television shows, etc. to users&#8217; profiles, based on their self-proclaimed favorites.&#160; Also, when a user specifies their favorite music, movies, books, and the like, that information may now be accessed more readily by parties [...]]]></description>
			<content:encoded><![CDATA[<p>Plenty of whiny types are <a href="http://blog.nj.com/jerseyblogs/2010/04/facebook_privacy_bloggers_on_i.html" target="_blank">up in arms over Facebook&#8217;s recent &#8220;personalization&#8221; improvements</a>, which automatically link fan pages for companies, bands, television shows, etc. to users&#8217; profiles, based on their self-proclaimed favorites.&nbsp; Also, when a user specifies their favorite music, movies, books, and the like, that information may now be accessed more readily by parties not in that users&#8217; friend list.</p>
<p><img src="http://ganeshafish.com/wordpress/wp-content/uploads/2010/04/Franken.jpg" alt="Franken" title="Franken" width="350" class="aligncenter wp-image-9073" /></p>
<p>Critics complain that this gives unwanted access to evil corporations, who will use gathered information to exploit their consumers.&nbsp; This week four U.S. Senators, including asshat <a href="http://www.alfranken.com/" target="_blank">Al Franken</a>, have <a href="http://www.telegraph.co.uk/technology/facebook/7644627/US-senators-demand-Facebook-privacy-changes.html" target="_blank">put their displeasure with the social networking giant onto paper</a> and mailed it to <a href="http://facebook.com" target="_blank">Facebook</a> founder <a href="http://en.wikipedia.org/wiki/Mark_Zuckerberg" target="_blank">Mark Zuckerberg</a>.</p>
<p>No doubt these idiots are only responding to angry phone calls from their constituents, but how many votes would they really lose by explaining that this really isn&#8217;t the kind of thing the federal government should be getting involved in?&nbsp; Not everything that someone can gripe about should be the subject of a congressional investigation.&nbsp; If you don&#8217;t like the way Facebook treats its users, you don&#8217;t have to be a member.</p>
<hr />
<p><em>This article was originally published on <a href="http://randazza.wordpress.com/2010/04/29/from-the-thank-god-congress-has-nothing-better-to-do-desk-four-u-s-senators-write-stern-letter-to-facebook/" target="_blank">The Legal Satyricon</a>.</em></p>
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		<title>Lindsay Lohan Publicly Admits Milk Addiction</title>
		<link>http://ganeshafish.com/index.php/2010/03/10/lindsay-lohan-publicly-admits-milk-addiction/</link>
		<comments>http://ganeshafish.com/index.php/2010/03/10/lindsay-lohan-publicly-admits-milk-addiction/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 18:03:59 +0000</pubDate>
		<dc:creator>jfischer1975</dc:creator>
				<category><![CDATA[advertising law]]></category>
		<category><![CDATA[right of publicity]]></category>
		<category><![CDATA[e-trade]]></category>
		<category><![CDATA[lindsay lohan]]></category>
		<category><![CDATA[milkaholic]]></category>

		<guid isPermaLink="false">http://ganeshafish.com/?p=1020</guid>
		<description><![CDATA[<p>Earlier this week, Lindsay Lohan filed a $100 million suit against online financial services company, E-Trade.  In her complaint (you can read it here), Ms. Lohan accuses E-Trade of appropriating her likeness in its Super Bowl ad, wherein the spokesbaby&#8217;s girlfriend accuses him of not calling her because he was with &#8220;that milkaholic, Lindsay.&#8221;</p>


<p>The [...]]]></description>
			<content:encoded><![CDATA[<p>Earlier this week, <a href="http://en.wikipedia.org/wiki/Lindsay_lohan" target="_blank">Lindsay Lohan</a> filed a $100 million suit against online financial services company, <a href="http://etrade.com" target="_blank">E-Trade</a>.  In her complaint (you can read it <a href="http://ganeshafish.com/wordpress/wp-content/uploads/2010/03/0309_etrade_wm_01.pdf" target="_blank">here</a>), Ms. Lohan accuses E-Trade of appropriating her likeness in its Super Bowl ad, wherein the spokesbaby&#8217;s girlfriend accuses him of not calling her because he was with &#8220;that milkaholic, Lindsay.&#8221;</p>
<div class="aligncenter" style="width: 450px; padding-bottom: 1.5em;"><object width="425" height="350"><param name="movie" value="lEXZ2hfD3bU"></param><param name="wmode" value="transparent" ></param><embed src="http://www.youtube.com/v/lEXZ2hfD3bU" type="application/x-shockwave-flash" wmode="transparent" width="425" height="350"></embed></object></div>
<hr />
<p><em>The article was originally published on <a href="http://tacticalip.com/2010/03/10/lindsay-lohan-publicly-admits-milk-addiction/" target="_blank">The Tactical IP Blog</a></em></p>
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		<title>Mattel finally learns how to &#8220;chill&#8221;</title>
		<link>http://ganeshafish.com/index.php/2009/10/30/mattel-finally-learns-how-to-chill/</link>
		<comments>http://ganeshafish.com/index.php/2009/10/30/mattel-finally-learns-how-to-chill/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 11:05:37 +0000</pubDate>
		<dc:creator>jfischer1975</dc:creator>
				<category><![CDATA[advertising law]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[defamation]]></category>
		<category><![CDATA[entertainment law]]></category>
		<category><![CDATA[first amendment]]></category>
		<category><![CDATA[trademark]]></category>
		<category><![CDATA[aqua]]></category>
		<category><![CDATA[barbie]]></category>
		<category><![CDATA[fair use]]></category>
		<category><![CDATA[kozinki]]></category>
		<category><![CDATA[mattel]]></category>
		<category><![CDATA[parody]]></category>

		<guid isPermaLink="false">http://ganeshafish.com/?p=516</guid>
		<description><![CDATA[<p>One of the chores inherent in the practice of law is that one has to read a lot of really REALLY dry court opinions.&#160; It&#8217;s always nice when you find judges out there who recognize this, and make some effort to keep it interesting.&#160; One of my favorites from law school has always been Mattel, [...]]]></description>
			<content:encoded><![CDATA[<p>One of the chores inherent in the practice of law is that one has to read a lot of really REALLY dry court opinions.&nbsp; It&#8217;s always nice when you find judges out there who recognize this, and <a href="http://ganeshafish.com/index.php/2009/01/30/getting-under-30s-interested-in-the-first-amendment/">make some effort to keep it interesting</a>.&nbsp; One of my favorites from law school has always been <a href="http://caselaw.findlaw.com/data2/circs/9th/9856453P.pdf" target="_blank">Mattel, Inc. v. MCA Records, Inc., 296 F.3d 894 (9th Cir. 2002)</a>.&nbsp; Well, this week saw an interesting footnote added to that opinion.</p>
<h3>The Back Story</h3>
<p>Most will probably remember that there was an annoying pop song, which was recorded back in the 90&#8242;s, called &#8220;Barbie Girl.&#8221;&nbsp; The group <a href="http://www.aquaofficial.com/" target="_blank">Aqua</a>&#8216;s single claim to fame was a huge success, despite being about as appealing to listen to as nails on a chalkboard &#8212; don&#8217;t let the number of stars assigned to this <a href="http://youtube.com" target="_blank">YouTube</a> clip fool you.</p>
<div class="aligncenter" style="width: 435px;"><object width="425" height="350"><param name="movie" value="_dGcYH6Fwj8"></param><param name="wmode" value="transparent" ></param><embed src="http://www.youtube.com/v/_dGcYH6Fwj8" type="application/x-shockwave-flash" wmode="transparent" width="425" height="350"></embed></object></div>
<p><span id="more-516"></span></p>
<p>If anything, I have to admit that I find the song amusing, and unlike <a href="http://www.benedict.com/audio/Crew/Crew.aspx" target="_blank">2 Live Crew&#8217;s &#8220;Pretty Woman,&#8221;</a> I can believe that Aqua actually created the song to poke fun at the materialistic nature of <a href="http://barbie.everythinggirl.com" target="_blank">Mattel&#8217;s Barbie franchise</a>, instead of coming up with that justification after a lawsuit has been filed.&nbsp; True to form in those days, <a href="http://www.mattel.com" target="_blank">Mattel</a> was not amused with Aqua&#8217;s parody, and decided to do what it always did back then&#8230; file an infringement lawsuit.&nbsp; While the case was pending, a Mattel spokesperson went on record, criticizing the defendants for not respecting their intellectual property rights, which of course spurred a defamation counterclaim.</p>
<p>The trial court made short work of both sides&#8217; allegations, dismissing all with a summary judgment.&nbsp; The court determined that the Aqua song incorporated Mattel&#8217;s trademark as a means of identifying Mattel, not to unfairly compete with the toy company.&nbsp; That&#8217;s <a href="http://randazza.wordpress.com/category/fair-use/"  target="_blank">fair use</a>.</p>
<h3>Everyone appeals, hilarity ensues</h3>
<p>Hon. Judge Kozinski (who is probably better known for <a href="http://randazza.wordpress.com/2008/12/09/horrors-kozinski-has-a-sex-drive-and-a-sense-of-humor/"  target="_blank">more recent events</a>) sets the tone for his now-famous opinion in the first line:&nbsp; &#8220;If this were a sci-fi melodrama, it might be called Speech-Zilla meets Trademark Kong.&#8221;&nbsp; From there, he explores a brief history of the Barbie doll&#8217;s origins as an adult toy, modeled after a German hooker &#8212; something I&#8217;m sure that Mattel would rather not have reported on.&nbsp; Moving on to an expert legal analysis of the balance between the First Amendment and intellectual property rights, Kozinski concludes by boiling down the defamation claim as unsustainable:</p>
<blockquote><p>MCA filed a counterclaim for defamation based on the Mattel representative&#8217;s use of the words &#8220;bank robber,&#8221; &#8220;heist,&#8221; &#8220;crime&#8221; and &#8220;theft.&#8221;&nbsp; But all of these are variants of the invective most often hurled at accused infringers, namely &#8220;piracy.&#8221;&nbsp; No one hearing this accusation understands intellectual property owners to be saying that infringers are nautical cutthroats with eyepatches and peg legs who board galleons to plunder cargo.&nbsp; In context, all these terms are nonactionable &#8220;rhetorical hyperbole,&#8221; Gilbrook v. City of Westminster, 177 F.3d 839, 863 (9th Cir. 1999).&nbsp; The parties are advised to chill.</p></blockquote>
<p>Mattel slunk away, licking the wounds of its latest intellectual property litigation defeat.&nbsp; For the next several years, it appeared as if they had not learned their lesson (see, e.g., <a href="http://www.barbieslapp.com/" target="_blank">here</a>, <a href="http://tinyurl.com/22vd8u" target="_blank">here</a>, <a href="http://randazza.wordpress.com/2007/08/24/barbie-v-china-barbie-update/" target="_blank">here</a>, and <a href="http://randazza.wordpress.com/2008/08/30/wrong-barbie-mattel-lives-up-to-its-dolls-airhead-image/" target="_blank">here</a>).&nbsp; However, yesterday morning, the doll maker launched an ad campaign that demonstrates that they may have finally <del>hired a decent attorney who gives better advice</del> grown up.&nbsp; (<a href="http://mediadecoder.blogs.nytimes.com/2009/08/26/years-later-mattel-embraces-barbie-girl/" target="_blank">source</a>)</p>
<div class="wp-caption aligncenter" style="width: 435px; margin-bottom: 2em;"><object width="425" height="350"><param name="movie" value="_u-bWHFDf6M"></param><param name="wmode" value="transparent" ></param><embed src="http://www.youtube.com/v/_u-bWHFDf6M" type="application/x-shockwave-flash" wmode="transparent" width="425" height="350"></embed></object>
<p class="wp-caption-text" style="font-size: 95%;">New commercial with altered lyrics</p>
</div>
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		<title>Getting Under-30s Interested in the First Amendment</title>
		<link>http://ganeshafish.com/index.php/2009/01/30/getting-under-30s-interested-in-the-first-amendment/</link>
		<comments>http://ganeshafish.com/index.php/2009/01/30/getting-under-30s-interested-in-the-first-amendment/#comments</comments>
		<pubDate>Sat, 31 Jan 2009 00:18:17 +0000</pubDate>
		<dc:creator>jfischer1975</dc:creator>
				<category><![CDATA[advertising law]]></category>
		<category><![CDATA[first amendment]]></category>
		<category><![CDATA[blink-182]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://ganeshafish.com/?p=365</guid>
		<description><![CDATA[<p>It&#8217;s a daunting task, but one District Judge in Rhode Island thinks he has found a way to catch the interest of the under-30, computer-oriented generation:  Link to YouTube videos, which play music that is ironically related to the facts of a case. (source)</p>
<p>“The novelty of citations to YouTube and the idea that you [...]]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s a daunting task, but one District Judge in Rhode Island thinks he has found a way to catch the interest of the under-30, computer-oriented generation:  Link to YouTube videos, which play music that is ironically related to the facts of a case. (<a href="http://www.projo.com/news/content/BZ_BILLBOARD_RULING_01-30-09_7TD4C5I_v16.2e87102.html">source</a>)</p>
<blockquote><p>“The novelty of citations to YouTube and the idea that you could access music as you plod through the opinion hopefully makes a kind of dry subject a little more fun and interesting,” [U.S. District Judge William E. Smith] wrote in an e-mail.  “It seems to me that judges should look for ways to get people interested in important subjects like the First Amendment, to get them talking about it.  Hopefully this will accomplish that goal in a small way.”</p></blockquote>
<p>We here at GaneshaFish agree that this is a good idea, and offer the following for your enjoyment while reading this post.</p>
<div class="aligncenter" style="width: 435px;"><object width="425" height="350"><param name="movie" value="ZcPbLQ2HXus&#038;hl=en&#038;fs=1"></param><param name="wmode" value="transparent" ></param><embed src="http://www.youtube.com/v/ZcPbLQ2HXus&#038;hl=en&#038;fs=1" type="application/x-shockwave-flash" wmode="transparent" width="425" height="350"></embed></object></div>
<hr />
<p><em>This story was originally published on <a href="http://randazza.wordpress.com/2009/01/30/getting-under-30s-interested-in-the-first-amendment/" target="_blank">The Legal Satyricon</a>.</em></p>
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		<title>How Much is Your Virginity Worth?:  Lessons in Economics and Federalism</title>
		<link>http://ganeshafish.com/index.php/2009/01/26/how-much-is-your-virginity-worth-lessons-in-economics-and-federalism/</link>
		<comments>http://ganeshafish.com/index.php/2009/01/26/how-much-is-your-virginity-worth-lessons-in-economics-and-federalism/#comments</comments>
		<pubDate>Mon, 26 Jan 2009 14:35:42 +0000</pubDate>
		<dc:creator>jfischer1975</dc:creator>
				<category><![CDATA[advertising law]]></category>
		<category><![CDATA[civil liberties]]></category>
		<category><![CDATA[first amendment]]></category>
		<category><![CDATA[sexual politics]]></category>
		<category><![CDATA[federalism]]></category>
		<category><![CDATA[hookers]]></category>
		<category><![CDATA[prudes]]></category>
		<category><![CDATA[rant]]></category>
		<category><![CDATA[virgins]]></category>

		<guid isPermaLink="false">http://ganeshafish.com/?p=379</guid>
		<description><![CDATA[<p>A twenty-two year old Nevada woman has placed her virginity up for grabs in an online auction, where the bidding has reportedly reached over $3.7 million.  The transaction has caught the attention of some religious groups, who would like the federal government to intervene.  However, because prostitution is legal in the state of [...]]]></description>
			<content:encoded><![CDATA[<p>A twenty-two year old Nevada woman has placed her virginity up for grabs in an online auction, where the bidding has reportedly reached over $3.7 million.  The transaction has caught the attention of some religious groups, who would like the federal government to intervene.  However, because prostitution is legal in the state of Nevada, this particular sale of personal services will not be stopped, even though it may be advertised on the Internet – which can be accessed in states where prostitution is illegal.</p>
<p>One astute legal scholar had this to say about the matter:</p>
<blockquote><p>It&#8217;s a First Amendment issue.  You can advertise goods or services that are illegal where they&#8217;re advertised but legal where they&#8217;re performed.  What&#8217;s she&#8217;s advertising is as legal as toast with the crust cut off where she is. (<a href="http://www.foxnews.com/story/0,2933,480037,00.html">source</a>)</p></blockquote>
<p align="center">* * *</p>
<p align="center"><b>WARNING, RANT ALERT</b></p>
<p align="center"><b>(what follows is the individual opinion of the author)</b></p>
<p>Here again, we have the latest example of some whackjob in the Bible belt confusing legality with morality.  In case you, the reader is confused, they are not always the same thing, and arguably never should be – at least at the federal level.</p>
<p>The idea here is that “morality” is another word for the standards of a particular community.  Those standards are subjective, i.e., everyone has their own idea of what is moral and what isn’t, and no one is wrong for having a different idea than their next-door neighbor – with a couple of rare exceptions, like pedophiles.  Generally, you can get a group of people together who agree on a particular moral standard, regarding a particular issue.  However, the larger you make the group, the less likely it is that the group will agree, and there’s no really good reason why 51% of the people should be able to dictate their subjective idea of what is moral to the other 49%.</p>
<p>In the United States, our system of government was designed to reflect this reality.  Local governments (e.g., state, county, city, homeowners association, etc.) are the ones in the best position to, if it is absolutely necessary, pass a law/regulation that is based on the morality of the community that those governments represent.  Our federal government should not <i>ever</i> be taking action based on some perceived moral standard.  The above-described news item illustrates this point quite well.</p>
<p>The community of people that live in the state of Nevada have decided for themselves that prostitution is okay.  They have chosen to elect officials who recognize this particular moral standard, and those officials have enacted legislation that reflects that standard.  The people of Nevada are free to change their minds and elect new officials who might change the law.  This scenario accurately depicts the dream of our Founders.</p>
<p>Outrage over some “spillage” of immorality into other communities is a weak excuse for demanding some sweeping federal standard that is contrary to the laws of Nevada.  The First Amendment was written specifically to prevent this type of thing.  If you don’t like it, don’t look at it – you are free to make the decision for yourself.  Have the courtesy to let the rest of us do the same – for ourselves.</p>
<hr />
<p><em>This story was originally published on <a href="http://randazza.wordpress.com/2009/01/26/how-much-is-your-virginity-worth-lessons-in-economics-and-federalism/" target="_blank">The Legal Satyricon</a>.</em></p>
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